When David Goggins berates you through your handheld device, you’re triggered in an unusual manner. For those who’ve been using platforms such as TikTok, where beautiful women rule the feed of the man who’s been using them long enough, the occasionally off-putting post beyond that realm just comes with the territory—Goggins revels in that disruption.
With the rise of motivational videos in said environments—partially due to his success as a drill sergeant—social media has become his running ground, where his physicality, whether it be his battlefield training accompanied by an attitude that instigates or simply his voice and presence with the awareness of his storied attack to his body somehow visible, moves the one the algorithm has challenged along with every word that he utters.
His influence without question still leaves one—a legion of followers are sharing his message; how did they discover it? The same vigilance.