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Gold's Gym: Headline Campaign

When you're a copywriter by nature, life gives you opportunities to flex your skills beyond the office. I had found what I thought was the perfect gym. A great example of the quality that Gold's Gym offers. I had to write about the experience.

Having “all the equipment you need” is paradise to the body builder.

Finding where to stand in moody lighting has made immortals out of weight-lifting men.

With free weights come a freedom no gym addict can deny.

Ever seen a group of iron-pumping faithfuls huddled in a sauna after their workouts? Inspiring.